Wednesday, January 13, 2010

Cosa Nostra: Juergen and Missoni

The fashion buzz of today seems to be around the new campaign for Missoni, photographed by Juergen Teller. Opposite to expectations (by some), Missonis have kept this one for the family. Feels as if we had been invited to an Italian home with all the cheese, pasta & vino that comes with it. And we like it.

The ads were shot at the family home in Sumirago, Italy, near the company’s headquarters and feature three generations of Missonis mugging for the camera. Not that it was hard to coax any of them to say “formaggio.” “For us home and factory have always been very close,” explains the label’s designer Angela Missoni. “It just felt like the right moment to propose something real.” And an even better time to cut back on modeling fees. (via T Magazine blog)


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